Announcing the Fourth Lion of the Lions Den 2024, Marwa Salah from Etisalat Egypt

Announcing the Fourth Lion of the Lions Den 2024, Marwa Salah from Etisalat Egypt

Lions don’t concern themselves with the opinions of sheep…

As part of The Innovators 2024, ROCCO introduces within the Genesis event an innovation showcase session where companies can present ideas /products or solutions. An important part of this is the Lion’s Den.

Lion’s Den

A Vendor/MNO pitches an innovative idea / product / solution which could help the Roaming, Messaging, Interconnect and Fraud & Security industry to generate revenues or save costs, become more efficient or offer more quality solutions to end subscribers. They will present to a panel of Lions who give live feedback to them in-front of the Genesis audience.

Marwa Salah

Marwa Salah brings over 25 years of invaluable experience to the telecommunications realm, boasting a comprehensive skill set in international operations, roaming, wholesale, and marketing. With a keen focus on results, Marwa is recognized for her proficiency in strategic planning, negotiation, and delivering exceptional user experiences, all of which have contributed to her distinguished career trajectory.

Driven by a relentless pursuit of knowledge, Marwa thrives on intellectual challenges, perpetually seeking fresh perspectives to inform her innovative approaches. With an unwavering optimism and an infectious zest for adventure, she approaches life’s endeavours with humour and enthusiasm, infusing each project with energy and positivity.

Embodying a spirit of openness and curiosity, Marwa embraces diversity and values the richness of different cultures. She revels in meaningful conversations that broaden her horizons, fostering connections that transcend boundaries and enrich her personal and professional journey alike. In every aspect of her life, Marwa exemplifies the essence of a dynamic and forward-thinking individual, committed to making a positive impact and embracing the endless possibilities that lie ahead.

Embracing diversity and fostering meaningful connections, Marwa embodies the spirit of a Lion, fearlessly navigating through industry landscapes and seizing opportunities to make a lasting impact.

How Lion’s Den works

  • Companies/ Individuals pitch their idea to the Lions, showing with a maximum of 7 slides the full solution, its name, cost, use, time to market, etc
  • The Lions will listen with an open mind to each idea which is being pitched to them.
  • The Lions will ask direct questions, and debate among themselves the pros and cons of the idea and whether they like the idea.
  • They will give honest feedback/constructive criticism stating why they approve or disapprove of the business idea/solution and provide a final opinion.
  • Lions are intimidating, and not always nice, you don’t know how they will react, but they will ultimately provide good advice

The Lions (all people from MNOs) will rate their innovations, and the audience at Genesis will also have a chance to rate the idea. Both ratings will configure the final ranking of The Innovators 2024 Report.

Find out more about The Innovators here.