Announcing the Second Lion of the Lions Den 2023, Anneli Jennersjö Lundberg from CKH IOD

Lions don’t concern themselves with the opinions of sheep…

As part of The Innovators 2023, ROCCO introduces within the Genesis event an innovation showcase session where companies can present ideas /products or solutions. An important part of this is the Lion’s Den.

Lion’s Den

A Vendor/MNO pitches an innovative idea / product / solution which could help the Roaming, Messaging, Interconnect and Fraud & Security industry to generate revenues or save costs, become more efficient or offer more quality solutions to end subscribers. They will present to a panel of Lions who give live feedback to them in-front of the Genesis audience.

Anneli Jennersjö Lundberg

Anneli is a senior business leader with over 20 years of experience in the telecommunications industry, currently holding the position of Group Director, International Carrier Services (ICS), at CKH IOD – the group Telecoms unit of CK Hutchison Holdings spanning Europe and Asia, incorporating the 3 and Hutchison mobile brands (having been appointed as lead, in 2017, to assess the feasibility, and eventually formation the group ICS business unit).

Ahead of joining the telecoms industry, Anneli spent 10 years working in the automotive, agricultural and defence industries, as well as working for the UN in Geneva – providing her with insight into the early adoption of IoT-like applications. Her passion for commercial and technology was the driving force for her lead into the telecoms arena, where she has remained and has held senior posts in regulation, procurement and wholesale interconnection & roaming. Following a sting at Telenordia, an early challenger in Sweden in its time, Anneli then moved into consultancy, involved in industry qualitative & quantitative analysis during the dotcom boom.

Missing the buzz of the telecoms industry, in 2001 Anneli took on the role of Head of Carrier Business for the Danish & Swedish CK Hutchison 3 mobile business, accountable for the commercial and operational aspects of wholesale interconnection and roaming. During her 10+ years in the role, roaming became a key driver in the retail and wholesale proposition space. In 2016 Anneli took on the additional role of International Roaming Director for the Hutchison Group, overseeing the coordination of the roaming business across the multiple Hutchison mobile entities, leading to her current role.

As a Lion, Anneli exhibits the courage it takes to embrace change, recognising the need for evolution (or revolution) of processes and solutions to support the never-seen-before fast pace of technological change in the roaming and wider telecommunications industry. When it comes to aligning a result driven business, and the need for ‘more efficient, agile, and where necessary automated ways of working’, Anneli is fearless in her to fight to be heard. Emotions aside, doing what is right, at the right time and in the right way, is what she strives for.

How Lion’s Den works

  • Companies/ Individuals pitch their idea to the Lions, showing with a maximum of 7 slides the full solution, its name, cost, use, time to market, etc
  • The Lions will listen with an open mind to each idea which is being pitched to them.
  • The Lions will ask direct questions, and debate among themselves the pros and cons of the idea and whether they like the idea.
  • They will give honest feedback/constructive criticism stating why they approve or disapprove of the business idea/solution and provide a final opinion.
  • Lions are intimidating, and not always nice, you don’t know how they will react, but they will ultimately provide good advice

The Lions (all people from MNOs) will rate their innovations: 25% of the overall score in The Innovators 2023 Report. Then the audience at Genesis will also have a chance to rate the idea: 25% of the overall score.

Find out more about The Innovators here.