ROCCO IOO stories – Nermeen Sobhy presenting Journey of Diversity

On the first two days of Genesis 2022, ROCCO will host the ROCCO IOO stories: speeches from various visionaries of the ROCCO IOO top 25. They will tell us details of their lives that have made them stand out in the industry.

ROCCO is happy to announce that Nermeen Sobhy, Head of Commercial Roaming Operations at Etisalat Misr will be presenting “Journey of Diversity”.

Nermeen is a growth-focused leader with extensive experience of more than 20 years in telecom overseeing both technical and commercial aspects with strong business acumen and executive leadership skills resulting from holding diversified positions through her career in multinational organizations like Schlumberger, Vodafone and Etisalat where she joined multinational telecom operators since startup phase till leading the market.

Nermeen is currently leading the Roaming Operations department undertaking responsibility for Etisalat Egypt worldwide roaming coverage, revenue and budget operations, international A2P SMS revenue development, national roaming, and Hubbing services management.

She focuses on devising and implementing long-and short-term strategies to improve roaming and international business by generating new revenue streams and business opportunities.

Nermeen has a B.Sc. in Communications Engineering and holds a Master’s degree of International Business Administration. Moreover, she has many international diplomas and certificates in Executive Leadership and Life Coaching.

Join us at Genesis from 16 – 18 May to enjoy this session!